Transparency: 2024
Our 2024 results are in. For those that know us, and those that are new (hey, welcome!), we fully believe in transparency with everything we do. Here, we're pleased to announce our latest Annual Review of GUSTATORY's coffee subscription service's cost saving and performances throughout last year (2024). If you've wondered how well we've performed in terms of coffee variety and how much our subscribers saved by subscribing to GUSTATORY in 2024, let's dive right in...
Throughout the year of 2024 we featured a total of 357 unique coffees by 54 different roasters from across 17 countries throughout all our 10 coffee subscription choices. Based on our internal data and running all the numbers, we've delivered a fantastic 39% average savings^ in comparison to subscribing directly with our roasters and other multi-roaster subscription services for like-for-like coffees, very slightly down from 43% in 2023.
18% RRP Savings // 39% Savings On Costs
Comparing the prices you pay for each individual GUSTATORY coffee subscription choice versus purchasing the very same like-for-like coffees direct from each roaster and through other services, we proudly delivered 18% RRP savings^ on average in 2024. But, let's not stop there because how about the consideration of shipping costs involved from purchasing from roasters? If you were, for example, purchasing 3 coffees a month from 3 different roasters or subscription services, you would therefore also have 3 separate shipping costs to also consider. As we curate and deliver multiple roasters to all our subscribers who subscribe to more than one bag in a single delivery, these shipping fees will compound. Whether you're someone on one bag or multiple, factoring in any additional customs and import fees should you be purchasing from an international roaster is also required. After all, convenient access to international roasters is exactly what GUSTATORY is all about, and it's us that handles everyone's customs and import fees inbound to the UK ~ our pleasure.
With all these factors considered and internally tabulated based on our best understanding of our roasters' webshops, their own subscription services and others, a huge 39% average savings^ has been enjoyed in 2024 on subscribing with GUSTATORY versus purchasing direct with our roasters and other multi-roaster subscription services for like for like products. We know you know we know you know you're receiving such good quality coffee for such a good price ~ you're welcome. Now, let's take a look at each subscription choice, and if you're an existing subscriber, here's your own itemised savings:
^ Calculations based on the average GUSTATORY subscription quantity and its UK/international inclusion thereof: 3 coffee bags, most typically receiving 2 international roasters and 1 UK based
* Excludes all shipping and import fees when purchasing direct from a roaster or via another service. Subscribing or shopping direct would incur further customs and import fees, excluded from the above analysis for best comparison of RRP prices
Explained: Coffee Subscription Savings
Crunching the numbers on GUSTATORY's individual subscription choices, the above figures illustrate the savings all our subscribers have enjoyed via GUSTATORY this last year. The 'Average Bag RRP' line illustrates the averaged consumer price if purchasing like-for-like 250g coffee bags sent directly from our roasters. All our coffees we ever curate will of course have varying RRPs as set by the roasters, with these related to numerous factors such as roastery scale, size of green coffee bulk purchase, environmental priorities, and so on. The 'Most Expensive' line is exactly that, the RRP of the most expensive speciality coffee that had featured within each subscription choice in any given month from January to December of 2024. We've also shown the GUSTATORY prices of subscribing to each subscription for comparative purposes.
Save Even More...?
As with all our subscription choices, the more bags you subscribe to, the more savings you will enjoy because the GUSTATORY shipping cost of your subscription delivery cost will be spread across more volume and variety being received. All of our shipping costs are flat rated and we subsidise the prices as much as we can. For example, all UK coffee subscriptions are sent via Royal Mail Tracked 48 delivery and this costs us more than the £3.00 we charge you. With a mission of delivering our ever-rotating roaster discoveries with the best of speciality coffees in terms of quality, ethics and sustainability, all with savings, all matched to your tastes, we're proud to say our latest review of data, in actual terms, delivers on our promise once again in 2024.
From all the team at GUSTATORY to all our subscribers, thank you for being a subscriber with us in 2024. We hope you've enjoyed all our coffees each month and that we perhaps brought a little smile to your faces with every cup being enjoyed during what many would consider rather frustrating times across the world. To everyone who sends us messages on Instagram, live chat, Whatsapp or email, appreciative of our service and how, quote on quote, "you guys are the best, and set a silly high standard for customer service", we say thank you. We love what we do, and by subscribing, you help support developing nations' coffee farmers and their communities around the world, all our speciality roasters and us, proudly 100% family-owned. Thank you.